CONEXPO-CON/AGG 2008: Russian technology “CHETRA” will be available on market in countries of North and South America.

THE NEWS BULLETIN

On March 15th, 2008 the biggest international road building machinery and equipment exhibition CONEXPO-CON/AGG 2008, that takes place in Las Vegas only once every three years, came to an end. For the first time in its history the Russian Holding “Concern “Tractor Plants” and its production were presented among world leaders of road building equipment and machinery.
According to the president of the Concern “Tractor Plants” Mikhail Bolotin, participation in the biggest specialized exhibition like CONEXPO - is the first major step for Russian heavy machinery builders to enter the North and South American markets actively pursuing its integration in the world markets.
During five days of the exhibition, Russian machinery builders met with over three hundred representatives of companies from North and South America, Middle East, South East Asia, Africa, and Australia. The machinery and equipment under the Concern trademark sparked a great deal of interest among potential dealers and end-users from many industries. The representatives of companies from countries of South and Central America (Mexico, Venezuela, Columbia, Brazil, India, Pakistan, Indonesia, etc.) were interested in the CHETRA side boom pipe layers with maximum lifting capacity from 25.6 to 104.5 tons. The line of powerful “CHETRA” bulldozers with engines ranging from 150 to 600 h.p. drew attention from companies of South and Central America, Africa, and South East Asia. Canadian Companies busy in forestry industries were impressed with Concern’s capabilities servicing the equipment under the most extreme conditions and moreover with wheel front loaders with bucket capacity of 3-7 cubic meters. Uniqueness of the all terrain vehicles and their universal use on water or land was the most intruiging machinery, and it drew the most interest from companies all over the world. Finally, representatives from road building and construction industries from North and South America admired the line of specialty vehicles for the municipal technology (MKSM, Wheel Tractors) which comes with a large selection of attachable equipment.
Machine-building holding the Concern “Tractor Plants” is amongst the ten largest heavy machinery building companies in the world. The Holding is supported by the Government. The Russian Trade Mission of the Russian Federation delegated a trade officer to join Chetra exhibition team to prove this.
The Concern uses international merits for quality control, service, and the development of trends. Most models under the “CHETRA” trademark correspond to the guidelines of the European Union - the certificates are given out by the international organization TŰV Rheinland InterCert. Production of the Concern is now used in more than 40 countries worldwide, recently adding Zimbabwe and Australia to the existing list. Concern’s hubs and service locations are equipped with the latest repair technology as well as spare parts centers and the repair service specialists are capable of servicing the machinery at any of its locations or at the place of work of the machinery.
Presented on the market are the machinery and the equipment of 14 production enterprises under single Concern: Industrial Machinery consisting of (31.8% turnover), (27.1% attachments and spare parts), (18.3% agricultural and municipal machinery), and (22.8% machinery for the railroad production). In 2007, the production of the Concern exceeded 16 thousand units of equipment and the company’s turnover has increased between 30-35% annually. In order to boost the sales even further, the Concern is looking for new strategic partnerships and investment opportunities in countries of North and South America. The short term objective is to develop service networks with local companies, establish service and parts centers, and to build a comprehensive distribution network. The next important step will be developing lasting strategic partnerships with the American companies.